Case Study: Integrated Audio Visual – Elevating Professional AV Services with a Modern WordPress Platform

Click here to see the website.

Client Overview

Integrated Audio Visual (Integrated AV) is a Windsor, ON–based provider of commercial and residential audio‑visual solutions. With over 20 years in the AV industry, they’ve installed 500+ systems and earned a 5‑star reputation by serving clients across Essex County.

Challenges

Integrated AV sought to revamp their digital presence to reflect their technical expertise and streamline engagement. Key pain points included:

  • A dated site design that didn’t showcase their experience and service quality.

  • Limited dynamic content—clients couldn’t easily explore project showcases or service offerings.

  • No mobile-first approach, despite many customers browsing on smartphones and tablets.

  • A lack of lead‑generation and contact tools, hindering inquiries and conversions.

  • Slow performance: initial site speed rated at only ~8%, impacting SEO and user experience.

  • Underperforming hosting plan, leading to frequent slowdowns and instability.

Solutions Provided

Partnering closely with the Integrated AV team, I delivered a complete WordPress overhaul tailored to their goals:

1. Web Development

  • Designed a clean, professional layout aligned with AV branding and industry trends.

  • Added dedicated pages for Commercial AV, Installation, Support & Maintenance.

  • Used custom post types for easy updates to projects and blog content.

2. Custom Functionality

  • Built an interactive portfolio under “Projects” for easy showcase management.

  • Added a “Request a Free Quote” form prominently in the header and footer.

  • Integrated Google Maps and local contact widgets to reinforce regional presence.

3. Mobile Optimization

  • Implemented responsive design ensuring seamless usability across devices.

  • Ensured fast load times through image optimization and script minification.

4. Performance & Hosting Upgrade

  • Switched to a higher-performance hosting provider tuned specifically for WordPress.

  • Implemented server-level caching, CDN integration, and optimized database queries.

  • Boosted site performance score from a sluggish 8% to a blazing-fast 85%.

Results Achieved

  • Stunning Visual Design & Credibility: The new site visually communicates Integrated AV’s 20 years of expertise.

  • Greater User Engagement: Clients can confidently explore services, view projects, and initiate contact.

  • Responsive Experience: Seamless browsing on smartphones and tablets.

  • Lead Generation Boost: Prominent CTAs and forms have noticeably increased inquiries.

  • Speed & SEO Gains: Site performance jumped to 85%, greatly improving load times, reducing bounce rates, and boosting search ranking potential.

  • Reliability & Scalability: The upgraded hosting environment provides stability and capacity for future growth.

Conclusion

By reimagining Integrated Audio Visual’s WordPress platform, I delivered a modern, high-performing site that aligns with their brand professionalism and supports their service expansion. The revamped platform improves user experience, generation of leads, and operational performance—helping them better serve commercial and residential clients throughout Windsor–Essex and beyond.